There’s Strength in Strategic Alliances

An alliance is really just a business-to-business collaboration. Some people use the term business networking when referring to alliances. Alliances are formed for many reasons. When you are a small business owner, it’s important to understand that there is a strength that can be utilized by strategic alliances, which may be overlooked in light of developing new business and developing additional revenue streams.

Small business alliances produce great rewards

Alliances between small businesses can offer additional benefits besides an increase in business. For instance, there are alliances of small business owners who proactively approach office supply corporations, internet service providers, health care providers and others on behalf of their membership base in order to secure better rates, additional services, and other benefits as the result of the alliance they’ve formed. There’s strength in numbers when you’re a small business owner, and if there are some products or services that you’re looking for to enhance your business, chances are other small business owners are looking for similar products or services too. Why not form a strategic alliance and approach the product or service provider as a group to show that there is a need? There is a market and that you are aligned in hopes of doing business with large companies who are willing to work with you.

Capitalize upon merged resources

Additionally, small businesses can combine more limited resources in order to appear in more high traffic advertising areas than what each business could afford to do on its own. For instance, one small business networking group decided to participate in a local high traffic tradeshow, on behalf of the businesses that chose to be involved. Using the banner of their combined membership, the group divided and conquered the tradeshow fees and staffing for the event, with each participating company taking a time slot and promoting his or her business, as well as the alliance that they had formed. Not only did the participating members increase visibility and gain new business, the networking group added new members that were unaware of their activities, and thereby increased the strength of the alliance by providing a larger member base to include in negotiations.

Synergetic referrals

Another business group of marketing professionals found strength in forming a strategic alliance amongst themselves in order to offer a more comprehensive service package to large clients than any of the independent businesses was able to offer on their own. While they had to deal with some service crossover, it was determined that the size of the potential contracts outweighed what any one business would give up in revenue if crossover in services did occur. To handle the situation, it was written in the alliance contract that the company who brought the business to the table would have the last say in who would work on each contract and what the final compensation would be in the event of a crossover situation. The business owners were like-minded in that they all agreed to act in the best interest of the alliance’s clients first in order to provide a service level above and beyond the large marketing communications firms with which they were competing. By operating as a virtual team of experts, this alliance was able to increase business for all of the participants; they understood the strength in approaching large clients with a more comprehensive offering than any of them could offer independently. It paid off in the end.

Leverage the strengths of a strategic alliance on behalf of your business and tap into clients and resources you may not have thought previously available.

About the Alliance Health Plan

One of the first things to mention about the Alliance health plan is that this company really has a much extended network of pharmacies, clinics and doctor offices it co-works with and allows its clients to benefit discounts from. And, no doubt it is one of the major advantages over its market competitors. Having thousands of clients all over USA as their members that provider has the weight and power to negotiate the best prices with its network service partners. So, unlike it is with some smaller benefit plans sellers, with Alliance there is no need to worry about the limited number of places you can get serviced with its discount card. Now, to understand better what an Alliance is, it has to be stated that this plan is not any kind of health insurance. But, it certainly can be used along with your personal and group insurance. If your insurance, for instance, is not covering some drugs you need, you may get discounts from your that health plan.

Another benefit of using a health Alliance card is that you may include your close relations, living under your roof in your discount card, stating them as your dependents. So, your Alliance health plan may work as some sort of your family medical plans’ option. There are two different types of option: gold and platinum. Both of them provide discounts on such essential medical things, as prescription drugs, dental or vision care, chiropractic help, but platinum Alliance health plan also provides discounts on hospital and physicians services, while gold one doesn’t. It is great to know that an Alliance health plan does not have any restrictions as to the number of times you use it or as to any kind of medical condition you may have. In any case, your health plan provides you with up to 60 percents discounts on your prescription drugs and up to 30 percents discounts on your doctor visits. So, there is no limitation as to how frequently you may use it.

There are two payment options an Alliance offers to its clients: monthly fees and annual fees. Besides, there is a 24/7 support service working to help along its clients and to answer any questions. Signing up is not difficult. It can be done right online by filling out one simple application. So, no paper work is required. As you may see, using an Alliance health plan really can save you much money and cut down your health care bill by the half.